Naxoo TV Spot 2021

Naxoo was created by the city of Geneva in the 80’s to allow its inhabitants to receive multimedia services at home thanks to underground installations. Now an official partner of UPC, Naxoo wanted to create a special offer for seniors by proposing free installation of TV and Internet.

We wanted to create an original spot by staging the reaction of an installer coming to help an elderly person who was none other than Richard Darbois, the famous French voice of Harrison Ford, Danny Glover, Richard Gere or George Clooney. The spot was adapted as a TV spot and as a contest on social networks. The contest format allowed us to explain the concept even more. Internet users had to guess which movie scene the TV spot was inspired from.